I created the brand identity of Holwah, a luxurious microcurrent roller massager that targets women of the Arab world. Inspired by the desert and its diverse skin tones, Holwah reflects the resilience and beauty of Arab women. I designed the logo, color scheme, typography and graphics to convey a sense of sophistication, beauty and wellness. I also created the brand’s value proposition and tone of voice, as well as the branding elements such as the packaging, catalogue, social media templates and website. Holwah is the Arabic name of beauty that matches the high-end quality of the product.
Brandbook
Package
Catalogue
Social Media
