Lancome
We developed Lacome digital strategy to talk to a sophisticated woman, strong and confident. Lancome is french brand that reflects classiness and romance.
Blogger Activation
We follow “Claire” into journeys of inspiration through webisodes: An afternoon with her friends, a day spent with her kids, Cooking, A business meeting, a trip to her favorite city, etc…
The products
360 image on Facebook to promote the matt shaker
Lancome the challenge
Launching new products with a challenge, where users can engage and show us their interpretation of each product.
On-ground Activation
Makeup booths in different malls and locations where users can visit, take a small personality test, and have her features assets (hair, eyes, skin) plugged in as well and the app will generate a pallet including the products each user would be interested in. The result is a personalized makeup bag that suits the women personality, her physic, and her lifestyle. She can purchase the products she likes and name her makeup bag so she can later on find her products easily
3d printed lipstick according to the user’s personality test, and the assessment of their physique.
L’oreal Metallic
To Launch the metallic colors of Loreal we worked on launching a campaign with bloggers, where our main message was being BOLD