Picon Instagram
Picon is an iconic brand that’s been in the Lebanese market since ever. To reflect that aspect, the social content is a representation of the Lebanese culture and the every day life of Lebanese families.
eye candy content
traditions
fun with Picon
the kaak vendor
In Lebanon, Kaakeh and Picon is one of the oldest and favorite street food, to highlight this delicious combination, we launched a competition “ the search of the best Kaakeh Vendor”, where people send us the location of their favorite kaakeh vendors and we go shoot them and try their kaakeh.
The polls
To engage with the users, we created polls on Instagram stories, and asked questions about their eating behaviours, what kind of bread they like, if they like their sandwich grilled, what type of beverage do they like with their Picon sandwich. we later on added a post announcing the wining answers based on the results.
